Born from crisis to having paid out more than $2 billion to participating agents, Gary Keller shares the true story of how Keller Williams Profit Share.
In this special episode of the Profit Share Podcast, Pres and Linda McKissack sit down with Gary Keller to unpack the history behind one of Keller Williams’ most powerful wealth-building models: Profit Share. Gary shares the real story of how Profit Share was born during one of the hardest seasons of his life and business, when market collapse, financial pressure, and major challenges forced him to rethink how agents could truly share in the success of the company.
He also looks ahead to the future, reminding KW agents that Profit Share should be part of their daily awareness. It should not just be passive income, but viewed as a real business opportunity. With more than $2 billion already paid out, Gary makes it clear: when agents help others build thriving real estate careers and support profitable Market Centers, the opportunity for Profit Share only grows.