In this episode of The Profit Share Podcast, Pres and Linda McKissack unpack one of the most powerful (yet often overlooked) principles in business and leadership: reciprocity.
In this episode of The Profit Share Podcast, Pres and Linda McKissack unpack one of the most powerful (yet often overlooked) principles in business and leadership: reciprocity. Drawing from real stories, research, and decades of experience, they explore why giving first without expectation creates authentic relationships that ultimately lead to growth in life, leadership, and profit share.
Linda shares how she’s used reciprocity to build long-term connections with top agents, including creative ideas like personalized gifts, social media engagement, and thoughtful gestures that keep relationships warm for months or even years. Pres and Linda also break down common fears about “giving without return,” how to let go of attachment to outcomes, and why genuine goodwill never goes to waste.
Whether you’re a leader looking to attract new agents or an agent aiming to grow your downline, this conversation is a masterclass in the art of giving, serving, and earning trust one relationship at a time.
WHAT YOU'LL LEARN:
✔️ How reciprocity works (and why it’s hardwired into human behavior)
✔️ Practical ways to build goodwill and connection with agents
✔️ How to “give strategically” while staying authentic
✔️ Language that opens doors without sounding salesy
✔️ Why giving first always pays off — often in unexpected ways